Have you ever asked the question: How do you run a successful event? Whether this be for your upcoming nuptials, to a gala affair, to your annual conference or a get together for a special birthday.
If the answer is YES, this blog written by the founder and creator of ‘for all budgets events’ Miss Zoe Wadsworth, will show you 10 key areas to follow. This will ensure that when you plan your next event, it is planned with minimal stress by ensuring all areas are covered.
As quoted by the MD of For All Budgets Events: “Following a 10step process ensures all of our events are delivered on time, to the customers budget and most importantly. It is delivered in a stress-free environment with the upmost level of customer care”
Why does it matter you ask? From a recent 2019 survey 91% of event companies measure the success of their events on attendee satisfaction. So, the importance of ensuring you have a successful event is important for customer retention and ensuring your objective is met.
As you will see from the following 10 steps, on how to plan a successful event …
Step One – Objective, ensuring your event has purpose will ensure there is a why, to why your guests should attend whether this be business to consumer or business to business.
Step Two – How to Deliver? Once you have confirmed your purpose and why for the event. Your next decision is how to deliver this to a mass audience. For example, this maybe to deliver a company roll out for a new procedure, so you may decide to hold a national or regional conference
Step Three – Format & Design. Once you know what and how you wish to deliver your event the next stage is the most creative part. That being how the event will look and how you wish for the event to run on the day.
Step Four- Research & Plan, is the most important section to create minimal stress for any event. The reason being we always say you must research every event element to ensure you get recommendation on product and service. Also planning ahead will ensure all elements are booked in the appropriate time to ensure success delivery.
Step Five – Third Parties & Budget, follows on from step four as you must stipulate your budget before confirming your third parties. As the event market is so competitive, you don’t want to be paying more that you need. So, our main rule is: Never go over budget, as there is a price to fit every customer requirement.
Step Six – Make a Decision. When all research and prices are confirmed, it is then our decision to place all options on a vision board to start making decision on who and where to book. This will ensure you stick with the original objective to your timescale and budget.
Step Seven – Confirm & Market. Then once your decision is made, this flows into step 7, which is to ensure you receive confirmation from all suppliers and then decide on how you wish to
market, whether this be internally for a staff event or externally to the general public Our top tip with this is to ensure you have a response time on all element to ensure all final details and numbers are given on time.
Step Eight – Recap & Deliver. Step eight is super important as this will identify if any areas have been missed or not complete. A top tip in this area is to use a final detail run through sheet. If you wish to know more on this please contact us via the details at the bottom of this publications. Then when you are comfortable and ready to run, they event, you are ready for delivery.
Step Nine – Breakdown & Evaluate. The breakdown of any event is important to ensure the quality of service to the end, you may wish to outsource this to the operations team on the night but if you are also delivering this event on the day or evening; it is important to carry our all responsibility until the end. Even if you just fish to oversee, as then you can truly evaluate all aspects of the event from beginning to end.
Step Ten – Follow Up Your follow up is imperative into making your event successful as it adds the customer care element that a lot of businesses miss, due to time or not delegating this step ahead of the event date. The follow up will provide valuable feedback to ensure your guests are happy, to improve product and services delivered and to gain a general feel of how the event went. To ensure you delivered a successful event.
So, by following the above easy steps on how to run a successful event. This will provide you with a how to guide to ensure your next event is delivered on time, on budget and above all is a stress-free environment, so you enjoy every event you do. If you need further support on any of the ten areas, please visit our website www.forallbudgetsevents.co.uk to book a call or appointment with FAB Events, TODAY.